The New York Times Audio Podcast Art
2024-25
Developing a scalable design system for 14 NYT podcasts, balancing a unified brand identity with unique visual systems for each show. Ensuring seamless functionality and consistency across on-platform experiences (Audio app, Listen tab, and embeds) and off-platform channels (Apple Podcasts, Spotify, and YouTube). Collaborating with editorial, product, engineering, and brand identity teams to deliver user-centered and platform-optimized solutions.
Deliverables Design Framework, Brand Guidelines, Image and Graphic Assets, Figma and PSD Templates, Art Direction Guide, Album Art, Contact Guide and Master File.
Visit the Website︎︎︎, App︎︎︎
2024-25
Developing a scalable design system for 14 NYT podcasts, balancing a unified brand identity with unique visual systems for each show. Ensuring seamless functionality and consistency across on-platform experiences (Audio app, Listen tab, and embeds) and off-platform channels (Apple Podcasts, Spotify, and YouTube). Collaborating with editorial, product, engineering, and brand identity teams to deliver user-centered and platform-optimized solutions.
Deliverables Design Framework, Brand Guidelines, Image and Graphic Assets, Figma and PSD Templates, Art Direction Guide, Album Art, Contact Guide and Master File.
Visit the Website︎︎︎, App︎︎︎
UI Icons for NYT Product Bundle
2023-24 (Implementation in-progress)
Developing, designing, and defining a cohesive set of user interface icons to create a consistent visual language across all NYT products, including News, Games, Cooking, Audio, Wirecutter, and The Athletic. This system aims to unify the bundle and enhance the overall user experience with clarity and consistency.
Approach Redesigning the entire core set of icons with a focus on consistency, ensuring alignment in line weight, icon sizes and style. The subject matter of the icons was not changed. Collaboration with individual product teams to test and implement these icons effectively.
Deliverables Icon Framework, Guidelines, Rules and Principles, Icon Set, Components, Applied Screens.
2023-24 (Implementation in-progress)
Developing, designing, and defining a cohesive set of user interface icons to create a consistent visual language across all NYT products, including News, Games, Cooking, Audio, Wirecutter, and The Athletic. This system aims to unify the bundle and enhance the overall user experience with clarity and consistency.
Approach Redesigning the entire core set of icons with a focus on consistency, ensuring alignment in line weight, icon sizes and style. The subject matter of the icons was not changed. Collaboration with individual product teams to test and implement these icons effectively.
Deliverables Icon Framework, Guidelines, Rules and Principles, Icon Set, Components, Applied Screens.
NYT Communities Funds
2023
Designing the website and developing a design framework for 'Communities Fund' (formerly 'The Neediest Cases Fund'), a 112-year-old charitable campaign run by The New York Times. Created as part of a larger brand refresh project for the initiative. Development led by Daniel Schutzsmith, in collaboration with Focusing Philanthropy.
Visit the Website︎︎︎
2023
Designing the website and developing a design framework for 'Communities Fund' (formerly 'The Neediest Cases Fund'), a 112-year-old charitable campaign run by The New York Times. Created as part of a larger brand refresh project for the initiative. Development led by Daniel Schutzsmith, in collaboration with Focusing Philanthropy.
Visit the Website︎︎︎
InOrdinary
2023
Website for InOrdinary, a curated platform of quaint found objects and functional pieces crafted by contemporary artists.
Visit the site here.
2023
Website for InOrdinary, a curated platform of quaint found objects and functional pieces crafted by contemporary artists.
Visit the site here.
NYT Communities Funds
2023
Designing the website and developing a design framework for 'Communities Fund' (formerly 'The Neediest Cases Fund'), a 112-year-old charitable campaign run by The New York Times. Created as part of a larger brand refresh project for the initiative. Development led by Daniel Schutzsmith, in collaboration with Focusing Philanthropy.
2023
Designing the website and developing a design framework for 'Communities Fund' (formerly 'The Neediest Cases Fund'), a 112-year-old charitable campaign run by The New York Times. Created as part of a larger brand refresh project for the initiative. Development led by Daniel Schutzsmith, in collaboration with Focusing Philanthropy.
NYT Communities Funds
2023
Designing the website and developing a design framework for 'Communities Fund' (formerly 'The Neediest Cases Fund'), a 112-year-old charitable campaign run by The New York Times. Created as part of a larger brand refresh project for the initiative. Development led by Daniel Schutzsmith, in collaboration with Focusing Philanthropy.
2023
Designing the website and developing a design framework for 'Communities Fund' (formerly 'The Neediest Cases Fund'), a 112-year-old charitable campaign run by The New York Times. Created as part of a larger brand refresh project for the initiative. Development led by Daniel Schutzsmith, in collaboration with Focusing Philanthropy.