LifeCare | Branding, Strategy
Lifecare Health is a subscription-based pharmacy that promises a better quality of life to patients effortlessly through a smarter and cost-effective management of their health and wellness. Taking complete responsibility for the customer's medical needs and monitoring health to help them stay on track with their medicinal regimen. The project involved shaping their brand vision by rebuilding their identity system including the Patient Life Cycle Management, content strategy and communication.