Personal Branding - HOA&D | Branding
Being a designer; developing an identity for yourself, in a way that it holistically conveys and justifies your personality and work, and coming down to a single one; made this project a head-scratching experience and equally exciting. I wanted an identity that was simple, straight and clear and gave all its attention to the work it would be put around in case of the applications. The colours and other elements adhere to the same ideology. Taking direct inspiration from publication symbols like the Copyright or Registered, I devised this identity. While the 'H' is a personal identity, 'HOA&D' an abbreviation for 'Hands on Art and Design'- a studio practise (hypothetical at the moment) that I plan to initiate in the future.